DIVERSIFICATION
- Investment in
assets that are minimally correlated.
- In the context of
the stock market, this usually means investment in the stock of
companies that operate in different sectors.
- For example,
suppose that you decide to purchase the stock of both Ford Motor Company
and Cisco Systems. Ford Motor Company operates in the automotive sector.
Cisco Systems operates in the IT sector. The
automotive sector can be up when the IT sector is down, and vice versa.
Therefore, the value of these two assets is not correlated.
- On the other hand,
you would not be diversifying if you purchased the stock of both
Ford and General Motors. Both of these companies operate in the automotive
sector, so they are affected by many of the same economic factors.