IT’S ALL RELATIVE: THE
CONTINGENCY APPROACH AND INTERACTIONALISM
Scientific
management, classical organization theory, and Theory X / Theory Y
management are each applicable and appropriate in certain contexts. After
all, we are all motivated by money (at least, most of us are) as Taylor
asserted, and most people tend to work harder when they are respected and
treated fairly--as McGregor suggested.
But none of these
theories can explain behavior across all organizational situations. The
real world--and real people--are too complex to fit neatly within packaged
stimulus-response paradigms. In some situations we are more likely to
respond to financial rewards. Under other circumstances, we may be more
easily motivated by McGregor’s Theory Y techniques. As the equivocators
among us often say, “It depends.”
The contingency
approach is one way of accounting for this “situational variance.”
According to the contingency approach, there is no one “best way” to
structure organizations and motivate employees. When applying the
contingency approach to organizational situations, one considers not only
the subject (employee) and the stimulus (money, a rewarding job, etc.) but
additional variables as well. For example, a single employee might be more
likely to respond to a lower paying, but more rewarding job situation. A
person with a family to support, however, might be willing to tolerate a Tayloristic job
if the pay and benefits made the situation worthwhile.
The older management
theories have an additional flaw: the assume that the employee is capable
of reacting to situations, but not influencing them. The model known as
interactionalism accounts for the fact that the interaction between the
individual and her environment involves multidirectional channels of
influence. The employee doesn’t just react to her job situation, she also
has a hand in shaping it. Therefore, the characteristics of the individual
as well as the nature of the environment should be taken into account when
making predictions about behavior.
Suppose that Amy
takes a job for a manager who subscribes to the Theory X (scientific)
management philosophy. Amy’s reactions to the manager (persuasion,
resistance, etc.) may steer the manager in a Theory Y direction.
(Conversely, Amy’s attempts to influence the manager may only reinforce
his attitudes.) On the other hand, another employee may respond passively
to the manager, which will produce yet another set of outcomes.