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THE BEECHMONT CREST CAREER GUIDE:

SURVIVING AND THRIVING IN THE CORPORATE JUNGLE

Chapter 1: What do Employers Want?

• Practice strategic empathy

• The “four basics”: How do you stack up?

• Find a need and fill it

• The “ideal” skill set is a moving target

• Supply, demand, and other factors beyond your control

• MBAs have felt the pain, too

• There is a silver lining—if you are willing to adapt to the environment

• The importance of self-assessment

• Conduct a personal SWOT analysis

• Big companies like big degrees

• Teamwork at small companies vs. teamwork at large corporations

• On bureaucracy and red tape

• Does big company =  greater stability?

• Chapter 1 Summary / Appendix

Chapter 2: Winning Resumes

• Your resume is your personal brochure

• Use a bullet-point style

• "I have responsibility but not a title"

• "Do I have to detail my entire employment history on my resume?"

• Three more resume tips….

Chapter 3: Organize, Market, and Sell Yourself

• Get organized

• Pick the best time to switch jobs

• Don’t quit your present job to "look for something better"

• Networking is still the quickest path to a new job

• Don’t forget that recruiters work for employers—not job applicants

• Put on your sales and marketing hat

• Put aside your notions of modesty

• Narrow down your target market

• Develop your own USP

• Sell benefits—not features

• Should you take “no” for an answer?

• The internet as a bi-directional tool for the job seeker

Chapter 4: Interviewing and Closing the Deal

• Do your homework before you arrive

• Come up with good answers for the “what would you do in such-and-such a situation" questions.

• Answer the “Where do you see yourself in five years?” question in a relevant manner.

• Bring multiple copies of your resume to the interview

• Dress your best

• The old maxim is true...

• How to handle the "trick question"

• Don’t promise anything in an in interview that you won’t be willing to deliver once you're on the payroll

• “What are your salary requirements?”

• What if they want a skill that you don't have?

• The people in your interview can tell you a lot about the rest of the company